Opinion is a very selective thing. While one person may think somewhere is bad, someone else will think it's OK and someone else will think it's good.
The day you choose to visit a shop is also hit and miss. The owner may be in the middle of rearranging for example and the 5 minutes of one day you are there may not be the 5 minutes that shows the shop in it's best light.
Do not judge
Maybe the reason they want to use your site is to get more customers through the door so they can afford the improvements they know they need to make.